ERMENEGILDO ZEGNA HAVE INCORPORATED CUTTING EDGE FABRIC TECHNOLOGY IN THE DEVELOPMENT OF THEIR ‘COOL EFFECT’ FABRIC.THIS PURE AUSTRALIAN WOOL SUITING IS NOT ONLY FEATHERLIGHT, SOFT AND SUMPTUOUS, BUT REPLICATES THE COOLING EFFECT OF WHITE FABRICS BY REFLECTING 80% OF THE HEAT CREATED BY SUNLIGHT - COMPARED TO THE 20% THAT A REGULAR DARK FABRIC REFLECTS. [...]

AT ONE TIME BESPOKE WAS A TERM USED IN TAILORING, SHOEMAKING AND CABINET MAKING. IN TAILORING THE ORIGINAL TERM DATES BACK TO THE DAYS WHEN A CUSTOMER ORDERING A GARMENT WOULD SELECT AND RESERVE A CLOTH THAT WAS THEN “BESPOKEN” OR “SPOKEN FOR”. TODAY THE TERM MEANS “MADE TO PERSONAL SPECIFICATION” AND ENTAILS METICULOUS ATTENTION [...]