Earlier this week the Campaign for Wool organised the Savile Row Field Day. The world’s most prestigious tailoring location was closed to traffic as Exmoor Horn and Bowmont sheep grazed on specialy laid turf.

The project’s aim is to increase demand for wool, which has been declining in recent years despite of the recognised natural qualities and charateristics of a fibre that is pivotal to both bespoke tailoring and Australian agriculture.

Drawing on Savile Row’s connection with John Lennon and the Beatles, the band’s Apple record label had its headquarters in the street for many years, one of the organisers commented, “All we are saying is give fleece a chance.” I’m not sure whether I would have put it quite that way but I heartily support the sentiments behind it.

I AM DELIGHTED THAT ONE OF THE WORLD’S ICONIC LUXURY BRANDS, THE SAVOY HOTEL IN LONDON OPENED AGAIN YESTERDAY, 10/10/10, AFTER BEING CLOSED FOR A MAJOR REFURBISHMENT OVER THE LAST THREE YEARS.

The reports I have read so far suggest that the glamour, luxury and magic that made the Savoy the favourite hotel in London for royalty, political leaders, business tycoons and Hollywood stars for so many years are all very much in evidence.

The Savoy’s General Manager Kiaran MacDonald’s comment that, “today, customers are looking for things that offer resonance and substance, which is what we provide,” very much fits with my belief as to why bespoke clothing is still held in such high regard.