Earlier this week the Campaign for Wool organised the Savile Row Field Day. The world’s most prestigious tailoring location was closed to traffic as Exmoor Horn and Bowmont sheep grazed on specialy laid turf.

The project’s aim is to increase demand for wool, which has been declining in recent years despite of the recognised natural qualities and charateristics of a fibre that is pivotal to both bespoke tailoring and Australian agriculture.

Drawing on Savile Row’s connection with John Lennon and the Beatles, the band’s Apple record label had its headquarters in the street for many years, one of the organisers commented, “All we are saying is give fleece a chance.” I’m not sure whether I would have put it quite that way but I heartily support the sentiments behind it.